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| Helping with linoleum art |
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| Armstrong charity campaign in South Africa |
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Sustainability is no empty phrase for Armstrong - on the contrary, it has been part of its corporate culture for years. This
includes social commitment that embodies the values of the floor covering manufacturer and the convictions of its workforce.
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That is why, in April 2008, Armstrong, together with AIT, invited a group of internationally successful architects to a charity
workshop in Cape Town. The architect Caren Smuts erected the Guga S'Thebe cultural centre in one of the oldest townships.
The activities on offer in this facility are aimed in particular at children and adolescents, but also at adults and the aged
in order to get them off the streets for at least a couple of hours.
Over three days, the participants of the Guga S'Thebe workshops, in collaboration with about a dozen children of the "Gum
Boot Dance" dance group and the artist Roderick Saul, made numerous linocuts for a large art calendar that makes South Africa
and the 2010 Football World Cup the focus of attention. It not only contains colourful linocuts but also precisely formulated
impressions of their stay in Langa as written by the participants.
Since Armstrong expressly regards the art calendar as a charity campaign, the company requests that those who receive a calendar
via the Armstrong sales department make a donation to the Nomzamo AIDS orphanage of the Langa Township in Cape Town.
>> Active helping!
Please help with a donation of EUR 20 or more to support the Nomzamo AIDS orphanage. Naturally, "One World" can also issue
donation receipts on request.
Account for donations:
Bischöflicher Hilfsfonds "Eine Welt"
Liga-Bank Augsburg
Account No.: 200 239 097
Bank sort code: 750 903 00
IBAN: DE63 750 903 000 200 239 097
BIC: GENODEF1M05
Purpose: AIDS-Waisenhaus Nomzamo (AIDS orphanage Nomzamo)
As of January 2010, a framed original print of each respective month's linocut will be auctioned off. Whoever wishes to do
some good in the year of the Football World Cup should go to www.armstrong.eu/charity2010 online. All the proceeds from the auction will go to the Cape Town orphanage; the entire campaign is completely in the hands
of the episcopal aid fund "One World" (Bischöflicher Hilfsfonds "Eine Welt").
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